Motorsports DNA

  • Motorsports is a “prototyping competition”.
  • Winning in motorsports comes about by differentiating your product (vehicle/team) from the opposition.
  • Rapidly prototyping ideas and providing fast feedback cycles of learning mean that product development happens at an accelerated rate.
  • Lean product development cycles – from 1-8 weeks for a new product to be designed, manufactured and tested.
  • Execution – the race will go on without you, therefore planning and execution are paramount